Andie Swim wanted their first nationwide campaign to portray swimwear in a new way.
We created a nationwide campaign that portrays women feeling comfortable in the uncomfortable. For decades, women have been portrayed a certain way in swimwear advertising, often through the lens of men. But we made a campaign that spoke directly to women and even worked with a predominately women production team!
Whether you’re slam dunking, pulling a sea plane, or pogo-sticking underwater, we just want you to Suit Yourself and do whatever you want in your Andie swimsuit.
Client: Andie Swim