Mastercard wanted to give someone a Priceless Surprise.
Everyday, we mindlessly click through the screens at checkout because we’re just trying to get out of there as fast as possible. As part of Mastercard’s national campaign that shows cardholders their American Airlines Mastercard helps them fulfill their travel promises, we surprised twin brothers with a trip to the WWII Memorial so they could finally fulfill their travel promise of honoring their late father.
P.S. Our social film got 8.8 million views on Twitter!
Client: Mastercard & American Airlines
Agency: McCann NY